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Verza TV 微短剧

短剧这门生意，实在是太香了！中国短剧风靡全球之后，好莱坞终于悟了——“既然长剧不赚钱，那咱们也来整点短的！”

据外媒报道，E！娱乐频道创始人阿兰·穆鲁卡宣布，即将推出美国史上首个微短剧平台——Verza TV。商业模式也挺会拿捏人性：先免费上头5集，还想看？那就得掏钱喽！

The founder of E! Entertainment Television, Alan Mruvka, is set to launch the first-ever U.S. platform for microdramas, The Hollywood Reporter has learned. Mruvka is funding the platform himself.

据《好莱坞报道者》获悉，E！娱乐频道创始人阿兰·穆鲁卡即将推出美国首个微短剧平台，并由他本人亲自出资打造。

Verza TV is weeks out from launch, THR is told, which will make it the first such American platform to market; others have been announced, but are not ready. Most of the existing platforms for microdramas are Chinese.

据消息人士透露，Verza TV预计将在几周内上线，成为首个正式进入市场的美国本土微短剧平台。虽然此前也有其他类似项目公布，但都尚未准备就绪。目前市面上大多数微短剧平台都来自中国。

Verza TV, a mobile-first, vertical streamer, has a pay model with a somewhat generous trial. Users can watch up to five episodes of any and every title for free — it will cost $4.99 to access the rest.

Verza TV 是一款主打移动端、采用竖屏播放模式的流媒体平台，其付费模式提供了相当大方的试看权益——所有剧集均支持免费观看前五集，解锁剩余内容则需支付4.99美元。

 

The vertical microdrama market surpassed $6.5 billion in revenue in 2024, and is expected to double by 2030.

数据显示，竖屏微短剧市场在2024年的营收已超过65亿美元，预计到2030年这一数字将翻一番。

“When I founded E! Entertainment Television, we were the first to pioneer celebrity-based programming and forever changed how audiences watched and engaged with entertainment,” Mruvka, the Verza TV founder and CEO, told THR. “With Verza TV, we’re doing it again — this time for the mobile-first era. Today’s viewers are more sophisticated than ever, but they consume everything vertically on their phones. We have incredible things planned, and we’re going to elevate that experience to an entirely new level.”

Verza TV创始人兼首席执行官阿兰·穆鲁卡在接受《好莱坞报道者》采访时表示：“当年我创办E！娱乐频道时，我们是最早开创‘名人节目内容’概念的平台，从此改变了观众观看和参与娱乐的方式。如今，通过Verza TV，我们将再次革新——这一次，是为移动端时代而来。现在的观众比以往任何时候都更有鉴赏力，但他们习惯在手机上竖屏刷内容。我们已经规划了很多精彩内容，准备把这种观看体验提升到全新的高度。”

“By combining celebrity-driven storytelling with creator-led series, Verza TV will deliver the authenticity Gen Z demands with the polish and credibility that resonates with older demographics,” the company promises, unlike its “international out-of-touch competitors.”

该公司承诺，Verza TV通过将“名人驱动型叙事”与“创作者主导型剧集”相结合，既能满足Z世代对真实性的追求，又能以精良的质感与公信力吸引更成熟的观众群体。此举旨在与那些“不接地气的国际竞争对手”形成鲜明对比。

Verza TV will launch in mid-November. Its programming will include “trending-TikTok-inspired dramas, reality micro content, exclusive red carpet interviews and fan-favorite microdramas.”

Verza TV计划于十一月中旬上线，节目内容将涵盖“TikTok热点短剧、现实类微内容、独家红毯专访以及人气微短剧”。

 

重点词汇速记

first-ever  /ˌfɜːrst ˈevər/ adj.史上首次的；前所未有的

microdrama /ˈmaɪkrəʊˌdrɑːmə/n. 微短剧

vertical /ˈvɜːrtɪkl/ adj.垂直的；竖屏的

sophisticated  /səˈfɪstɪkeɪtɪd/ adj.有品位的；复杂精致的；见多识广的

demographic /ˌdeməˈɡræfɪk/ n. 特定人群；人口群体（如年龄层、消费群体等），adj. 人口统计学的；与人口特征有关的